Last Wednesday I was lucky enough to go along to the Diet Coke 30th birthday bash with fellow blogger Little Miss Notting Hill, and what a celebration it was!
This was my first outting as a bonafide blogger, and was a great experience to work on some of my networking and photography skills all in one go. Having taken my digital SLR was at times a curse as it was somewhat big and bulky, but also a god send on occasions as I got some great shots of Bip Ling on the decks, Binky and Rosie from MIC and also fashion royalty Hillary Alexander and Patricia Field.
As you would expect from a brand that has a long standing relationship with some of the top names in fashion this was a star studded affair with the likes of musicians Wretch 32, Jamelia and Sophie Ellis Bextor, TV stars Laura Whitmore, Zoe Hardman and the girls from MIC as well as models Jade Parfitt, Ben Grimes and not forgetting Pixie and Peaches Geldoff all being in attendence.
The intimate setting of London club Sketch saw the room adorned with lifesize bottles of Diet Coke featuring the iconic designs of the likes of Karl Lagerfeld and Jean Paul Gaultier, as well as a Diet Coke ‘Hall of Fame’ which detailed the brands colourful history including it’s advertising with the Pointer Sisters in the 80s, the introduction of the ‘Diet Coke Hunk’ in the 90s and finishing up with their fashion collaborations in the noughties.
But a Diet Coke party, would be nothing without the 2013 Diet Coke ‘hunk’ who comes in the form of 31 year old male model Andrew Cooper. Andrew took to the stage to give a brief speech about the honour of stepping into such famous shoes, and the crowd were then treated to a screening of the new TV ad which was projected onto the wall, giving all the girls in the audience a chance to get up close and personal to the new Diet Coke guy. Andrew himself seemed like a genuinely nice guy, and despite being asked over and over for photos he was ever the gentleman and always obliged with a smile on his face. He also stayed well into the night when a lot of other party goers had left and still seemed to be enjoying himself, though probably because the relentless barrage of photo hunters had finally subsided!
The presence of the Diet Coke ‘hunk’ was not the only treat for party guests who were also given a goody bag featuring fab Nails Inc shade The Thames, shocking pink No 7 lip gloss, cinema tickets, a fantastically sparkly Diet Coke key chain by Swarovski as well as an exclusive red leather bracelet by Anouska London.
Finally, onto the nights fashion. For me the best dressed have to be Zoe Hardman in a bright canary yellow shift dress with statement jewelley and dip-dyed curls, Wretch 32 (pictured below with Laura Whitmore) repping for the boys and glasses wearers everywhere in a great pair of statement frames with a blue blazer and an almost unregonizable Peaches Geldof in shimmering Alberta Ferretti.
So all in all it was fabulous way to celebrate the last 30 years of loving it light, and here’s to another 30!
Happy Birthday Diet Coke!